Lana Samuels

As one of the most dominant agents in luxury real estate, Lana’s rise to the top has been phenomenal but not at all unexpected.

With a work ethic and drive that remains unmatched, the level of service and detail she gives to her clients keeps her at the top of the heap. Repeat business is the mark of a great agent and Lana has a phone full of numbers who keep coming back to ensure they get to work with her and her team.

She’s played a pivotal role in WHITEFOX’s growth since its inception. With her incomparable experience within the business, the industry and ‘The Deal’, Lana’s seat at the leadership table has been expecting her since the start. She’s been our first-ever client, Marty’s EA, Negotiator and now Director.

With an eye for detail in marketing luxury real estate, she leads the WHITEFOX Brighton office by example — processes, plans, polish — and lifting those around her to the next level. Revered and respected within the industry, Lana’s reputation precedes her.

With the same level of class in her fashion as the houses she represents, it’s no wonder she’s highly engaged on social media, with an inbox full of enquiries.

But it’s the energy that Lana carries that sets the pace for what’s to come. Recently named in the top 100 agents in Australia, it’s a new era of real estate — and it’s Lana-led.

Perfection, signed, sealed and delivered

1 of 2

ELWOOD

4 Bed 3 Bath 2 Car

SOLD

UNDISCLOSED

3 Sales. 3 Suburb Records.

2 of 2

Northside

Maribyrnong. Moonee Ponds. Travancore.

SOLD

UNDISCLOSED

Play

AREC 2025

Lana at AREC

THE DEAL: When over 50% of your sales come from Instagram, it’s not a platform - it’s a pipeline.

Play

WTF Podcast

Ep #02

joined by Marty’s first-ever client and now Bayside Sales Director Lana Samuels for a dive into her journey to WHITEFOX

Play

Bothsides Podcast

Being a Female Agent Is an Advantage!

With an eye for detail when it comes to marketing luxury real estate, she leads the WHITEFOX Brighton office by example — processes, plans, polish — and lifting those around her to the next level.

Play

Real Estate Gym

From Marty Fox's EA to Director

Ever wanted to quit within your first 6-months of real estate? Lana Samuels was in the same position.

Play

Everyone Said We Would Fail...

Beyond The Sale

How do you go from zero network, zero experience… To running one of the most disruptive and cutting edge real estate offices in Australia?

Play

AREC 2025

Lana at AREC

THE DEAL: When over 50% of your sales come from Instagram, it’s not a platform - it’s a pipeline.

Play

WTF Podcast

Ep #02

joined by Marty’s first-ever client and now Bayside Sales Director Lana Samuels for a dive into her journey to WHITEFOX

Play

Bothsides Podcast

Being a Female Agent Is an Advantage!

With an eye for detail when it comes to marketing luxury real estate, she leads the WHITEFOX Brighton office by example — processes, plans, polish — and lifting those around her to the next level.

Play

Real Estate Gym

From Marty Fox's EA to Director

Ever wanted to quit within your first 6-months of real estate? Lana Samuels was in the same position.

Play

Everyone Said We Would Fail...

Beyond The Sale

How do you go from zero network, zero experience… To running one of the most disruptive and cutting edge real estate offices in Australia?

Digital Presence. Real Results.

At WHITEFOX, we create design-led, high-impact campaigns that don’t just showcase homes — they amplify them.

With a combined digital reach of 300,000+ followers, 4.5 million monthly views, and over 523,000 engaged accounts, our content doesn’t just land — it resonates.

Every campaign is built to connect the right home with the right audience, blending polished storytelling with measurable performance. Whether it’s a family residence in Ascot Vale or an architectural icon by the coast, our digital strategy ensures your property is seen, remembered, and acted on.