We’re not afraid to push the boundaries on what’s been done and thinking outside the box is just what the real estate industry requires.
About WHITEFOX
A private real estate network across Australia, New Zealand and the UAE.
WHITEFOX was founded in Melbourne in 2017 with a simple belief: property should be marketed with more taste, negotiated with more discipline and represented with more care.
Since then, the business has grown into a privately owned, non-franchised network across Australia, New Zealand and the UAE. Each office is local to its market, but connected through one brand, one database, one creative standard and one way of doing the deal.
That structure is what makes WHITEFOX different. We can move with the speed and detail of a boutique business, while giving every campaign the reach, intelligence and buyer access of a wider international network.
"It wasn’t just about being different, it was about being smarter. As a result, we’ve elevated property to a place we never thought possible. And it feels like we’re still just getting started."
Marty Fox, CEO
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Applecross Office Opened
Manly Office Opened
Dubai Office Opened
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Applecross Office Opened
Manly Office Opened
Dubai Office Opened
Our future is taking us global. It started here.
Across New Zealand, WHITEFOX established a strong foothold in Auckland and Queenstown before expanding into Christchurch, Wanaka and Dunedin. Leading the way down south, Kate Fairmaid has built a reputation for precision and performance, elevating the brand’s presence across the region.
Meanwhile, in Christchurch, Tom Hardy continues to grow WHITEFOX’s influence with a focus on detail and delivery, while in Auckland, Reuben Payn drives momentum in the city’s luxury market — cementing WHITEFOX as a defining force across both islands.
$2.5B
Annually.
115
Agents
142
Total Staff
Selected Press
